What is partner marketing and Adtraction?
Adtraction is a partner marketing platform connecting brands who want to increase their sales with relevant partners, such as you or other influencers, who want to earn commission by promoting their products and brand.
We mainly work with tracking links, where you as an influencer link to products or services you like, want to recommend, or get questions about from your followers on Instagram, TikTok, YouTube, Snapchat or other platforms. You then earn commission on all sales generated through your content – content you would post anyway. A great addition to fixed collaborations!
Getting started with Adtraction
1. Register on the platform
Sign up here: adtraction.com/partner-sign-up/
Enter your email address and choose a password. Confirm your account via email. Please check your spam folder if you don’t receive it.
2. Add your channels
Go to Account → My channels → Add new. Add the channels where you would like to use your tracking links. Submit one application per channel.
For example, to add your Instagram account: Select the category “Instagram”, enter your account name, profile URL and number of followers.
Click “Add channel” and you’ll receive an email confirmation once your channel has been approved.
You can read more in this article about adding new channels.
3. Apply to brand
Search for the brand you would like to collaborate with under “Brands”. Browse a category or search directly for a specific brand in the top left search box, then click “Apply”.
Your application will be reviewed shortly and you’ll receive confirmation by email once approved.
You can read more about this process in the article How do I apply to a brand.
4. Create tracking links
Once you’ve been approved to a brand, you can create and retrieve tracking links to earn commission on the sales you generate. You can easily do this via our app (available on the App Store and Google Play) or through the Adtraction platform in your browser.
We recommend creating a short tracking link by selecting the “Short link” option under “Edit link”. Paste the URL of the page you want to link to, give it a name, and generate your tracking link.
Important: If you want to use tracking links across multiple social media platforms, you need to create one link per channel (for example one for Instagram, one for Snapchat, etc). Each tracking link is tied to a specific channel and can only be used there. This ensures that brands maintain full control and that their products are only promoted by approved partners.
You are responsible for following local guidelines regarding labeling requirement.
Read more about getting started and creating links in our article about how to create tracking links.
Payment information
Once a transaction has been approved (after the return period), Adtraction invoices the brand. Standard payments are made on the 10th of each month (or the first banking day thereafter), for commissions that are ready for payment prior to the 5th of the same month. The amount can be viewed in your “Account balance” in the platform.
Please note that you must reach the minimum commission, and ensure your payment details are correctly registered in your account, in order to receive payments.
In this article you can read more about the process for transactions being registered.
Read more about payments in general in this article.
Tracking
Tracking applies to the brand’s entire online store, no matter which specific page you link to. This means that when someone clicks on your tracking link, you will earn commission on everything they purchase, not just the exact product you linked to. Commission is calculated based on the total basket value, excluding VAT. To maximise your earnings, you can link to landing pages or category pages with multiple products, to increase the chances of your audience purchasing more.