EPI is a parameter in Adtraction's tracking links that allows you to send data into Adtraction's system. This data is then connected to the conversions that take place through this specific link.
The most common use cases for working with EPI's would be to follow up performance on specific links or being able to attribute sales to specific users.
This is how you add an EPI to an Adtraction link:
EPI can be max 128 letters and can only be used in HTML and regular URL links.
If you deeplink the URL parameter has to be placed last as shown here: https://track.adtraction.com/t/t?a=243&as=110183&t=2&tk=1&epi=your-text-here&url=https://www.example.com
If you forget adding EPI when creating a short link it can be added later on, example: https://adtr.co/wyVwvz?epi=123abc
EPI can be used with Adtraction's Cleanlink technology, example: https://www.domain.com?epi=123abc