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Partner marketing guide for Youtubers
Partner marketing guide for Youtubers

Are you looking for ways to monetise your video content on Youtube? Get started with partner marketing on Youtube with our guide below.

Anna Hjortaas avatar
Written by Anna Hjortaas
Updated over a week ago

If you are familiar with partner marketing and registered as a partner at Adtraction, we recommend skipping straight to the third section “Adding the link”.

What is partner marketing?

Partner marketing allows you to earn a commission by promoting the products and services of advertisers. When a product or service is sold as a result of your marketing efforts, you earn a commission. Read more about what partner marketing is and how it works in our post “What is partner marketing?”.

Getting started with partner marketing

  1. Register an account and add a new channel. Select the category “Youtube" and add your Youtube channel URL (

  2. Choose with which brands you want to partner with and apply for their program. Program applications are usually processed within 24 hours, but in some cases, it might take a little longer.

  3. Once your application is processed and you have found a suitable product to promote, retrieve tracking links from our system and add them as part of your Youtube content. These tracking links enable Adtraction to track any orders that come from your promotion and will earn you a commission when your marketing efforts lead to a sale.

Adding the link

Once you have found a product to promote in your video content, you can create tracking links using the Adtraction platform or your browser.

Tracking links should be placed in the description of your Youtube video. Make sure to let your followers know that the products from the video are linked in the description.

To retrieve a tracking link from Adtraction’s platform, click on «Advertisers» and «My advertisers».

«Your tracking link» is a text link directing visitors to the homepage of the advertisers website.

«Customise link» allows you to direct visitors to a specific landing page on the advertiser’s website. This can be useful if you are promoting a specific product or category and want to link to it directly rather than the homepage. This is called a deeplink.

Learn different methods to create tracking links in this post.

Promoting products in videos

Consumers will be most receptive to brands that are aligned with your channel's existing content. We therefore recommend selecting a category or specific advertisers that aligns with your video content and subscribers. Examples include:

  • Beauty: find advertisers that sell the products you used in your latest makeup tutorial and promote them.

  • Sports and outdoor activities: find an advertiser that sells the backpack you use for hikes.

  • Fashion: look for advertisers that sell the clothes you wear in your latest outfit video.

Anything related to the video can be linked, be it the equipment you use, the clothes you wear, the services you talk about or the products you show.

Sponsored products

Traditional partner marketing does not include sponsored products or services. However, there is nothing in the way of promoting a product or service you have tested, for example a beauty product or an audio book provider.

If you want to work more closely with a specific advertiser we recommend using the chat functionality in your account to describe how you may like to promote that advertiser. A member of the Adtraction team can then get in touch with you to discuss a more tailored 1:1 relationship which could involve gifting products to review, or providing a voucher code you can share with your audience.

Offers and campaigns

In order to stay updated on offers and campaigns from the advertisers you promote, we recommend that you allow receiving emails from Adtraction. Notifications can be managed in your account settings.

Advertising policies

Make sure to follow your local advertising policies. Visit the ASA to read more about advertising policies in the UK.

Additional questions? Check out our Help Center articles to see if your question can be answered there. For other inquiries, reach out at or try the chat for quickest response.

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