How does a tracking link work?
A tracking link is the core tool that connects the traffic you send from your channel directly to the brand’s website and, most importantly, allows you to earn commission if a user who clicks on your link completes a purchase or conversion on the brand’s website.
Here is a simple breakdown of the process:
A visitor on your channel (blog, social media, etc.) clicks on your unique Adtraction tracking link.
The tracking link instantly redirects the visitor to the brand's desired landing page (e.g., a deep link to a specific product page or the homepage.)
As the visitor lands on the brand’s website, the Adtraction tracking system instantly recognizes that the traffic comes from your channel, marking you as the source of the traffic.
The visitor browses the brand's site. The moment the user completes a purchase (or any other conversion), the transaction is instantly registered and attributed to you. This event is immediately reported in your Adtraction account as a sale or lead, ensuring you earn your commission.
Read more about how to create tracking links in this article.
Do I need to use my tracking link?
Yes, you must use your unique tracking links provided by the Adtraction platform for every promotion because:
It is the only way for the merchant to know that you were the source of the traffic and contributed to the conversion.
It ensures that the conversion is correctly registered and that you receive your well-earned commission.
It allows you to view data such as clicks, sales and conversions in your Adtraction insights.
Read more about the process from a transaction being registered to being ready for payout to you in this article.