If you have been gifted an item(s) we expect that the content agreed in return will be live within 14 days of receiving the item(s), unless a specific date for the promotion has been agreed

If you charged a fixed amount for running a piece of activity the activity must be live within 14 days of receiving the payment, unless a specific date for the promotion has been agreed

You will use the links given to you by Adtraction

If we provide you with more than one link to use (for example, one link per product) you must ensure you feature every link provided over the course of the agreed promotion

Write a firm and hyperlinked call to action using the link provided to you. Whilst keeping in line with your tone of voice it is important that you guide your audience to click on links, eg; “click here to buy from [X retailer]” or “buy now”, or “check out [X retailer]”

Every time you mention the retailer’s brand name in your promotion the text should be hyperlinked with a trackable link (the link will be provided to you)

Ensure that your audience understands the promotion is an advert, by using a format that suits your content, eg; stating #ad, “This is a paid article”, “Affiliate content”, “Sponsored content”. For more guidance on this please see here: https://www.asa.org.uk/advice-online/affiliate-marketing.html

Please follow the ‘Linking Correctly’ guide below